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In 2019, employees prepared for the launch of this new facet of WhatsApp that would be implemented in 2020. But after meeting with Facebook CEO Mark Zuckerberg, before the event, Will Cathcart, the new WhatsApp boss, told them He told employees that the plan to implement announcements had been shelved, according to The Information.
A Facebook spokesperson confirmed that in-state ads remain a long-term opportunity for WhatsApp. However, this plan will be launched once the messaging apps, Facebook, Instagram and WhatsApp have been unified, Engadget added.
Facebook could implement targeted advertising with phone numbers to cross-check other social media accounts to determine which ads to show, the same outlet added.
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However, the announcements do not appear to be coming soon as Facebook has made it clear that it will take years to merge its messaging infrastructure into its applications.
The plan has already caused several controversies within the company, and some executives fear it may cause WhatsApp users to delete their Facebook accounts to avoid ads, he added. The Information.
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