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Joao Coelho Guimaraes is a 45-year-old street dweller, who for more than 10 years has wandered through an exclusive area of the city of Goiania, Brazil
but recently a caring soul decided to give it an extreme change.
Alessandro Lobo is a Brazilian singer who, due to the impossibility of doing shows in the pandemic, decided to start and open a men’s aesthetic store, where he offers hairdressing and tailoring services.
One day Joao came to the musician’s place, asking for a razor to trim his thick beard, but Instead of handing him the blade, Alessandro came up with the idea of serving the street dweller as if he were just another customer.
“It was spontaneous. He walked through the door and he had a lot of beard. He asked for a razor blade. I’ve known him for a couple of months, he always comes here. Then the idea of giving him a makeover came up, “Alessandro recounted for the G1 medium.
Joao received the best treatment and had his “beauty day”. The change he had was impressive, in addition to giving him a new appearance, he received three new shirts, pants, a jacket and shoes.
Alessandro published the before and after of Joao on social networks, viralizing the story to the point that Joao’s family recognized him and contacted the businessman.
The relatives of the street inhabitant considered him dead, since they had not known anything about him for more than 10 years, but thanks to the publication they traveled to Goiania to be able to have an unexpected reunion.
“His mother and sister are coming. They already gave him up for dead because they had not heard from him for more than 10 years. They saw the photo and contacted me and, as he has no telephone or fixed address, tomorrow we will go through the neighborhood to try to find him ”, explained Alessandro.
Without a doubt, Alessandro’s disinterested gesture had a happy ending that gives a street dweller a new lease of life.
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