Duque’s TV strategy is worn out: El País



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The Country of Spain publishes that the Colombian president, as he did at the beginning of the pandemic, continues to “recite the coronavirus statistics” in a country that was in quarantine for “almost a semester.”

Iván Duque “is comfortable, easygoing, and has become his favorite space to make all kinds of announcements, which he usually makes by staring at the camera without anyone to question him,” says the media, as if reproachfully for taking that space in the afternoons.

The newspaper points out the ‘versatility’ of the president and his daily program, and mentions that after the disasters caused by Hurricane Iota in the San Andrés and Providencia archipelago, the president took advantage of that scenario to broadcast from there and, currently, both he and the Minister of Health broadcast from “where they are.”

This video from the ‘Prevention and Action’ program shows Duque when he broadcast his program from San Andrés:

The media even mentions that Duque took advantage of this space to invite the Venezuelan opposition leader Leopoldo López, who a few weeks ago fled from the repressive regime of Nicolás Maduro, passed through Colombia and met with his wife, children and father in Madrid.

The space served as a lifeline for Duque to regain popularity

The ‘Prevention and Action’ program helped Duque rebound in popularity in April to 52% approval and 39%, says El País, citing the Gallup pollster.

However, the formula that helped him emerge is already worn out and was, according to the media, “a fleeting idyll”, since the popularity of the Colombian president fell again in October (when there was already talk of a drop in rating of his program ), when it registered an approval of only 31% approval and 61% disapproval, which for the newspaper are figures from before the pandemic.

El País quotes Eugenie Richard, marketing expert from the Externado University of Colombia, who thinks that with daily appearances (except at Christmas), the president is losing the certain “aura and solemnity” that presidential addresses must have, which can play a nefarious role against the president.



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