The ‘normal’ cinema is back in Colombia: 500 cinemas of Cinemark, Royal Films, Cinépolis and Procinal already have an opening date



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Despite the announcement, Cine Colombia remained firm in not opening this 2020. Photo: Archive.
Despite the announcement, Cine Colombia remained firm in not opening this 2020. Photo: Archive.

After eight months of closure, the reopening of the country’s movie theaters will be done under strict biosecurity protocols, as a capacity reduced to 35% and the distance of two meters between each person who wants to enjoy the functions.

The companies that will reopen their doors to the public will be: Cinemark, Royal Films, Cinépolis and Procinal. For its part, Cine Colombia remained in its position of not opening for the remainder of 2020.

“Our colleagues at the Cinemark, Cinépolis and Royal Films film exhibition have set the reopening date for their cinemas in Colombia, for next Thursday, November 26. Cine Colombia wishes you the best and will be attentive to collaborate with you as much as possible.Munir Falah, president of Cine Colombia, said on his Twitter account.

There will be more than 500 cinemas throughout the national territory, which will once again welcome lovers of the seventh art under the power of the big screen.

In addition to the reduced capacity and social distancing, people who want to attend the available functions They will not be able to enter with flu symptoms, or registering a temperature higher than 38 degrees. As to the rooms, They should be open to ensure that ventilation flows and that attendees can consume food.

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“Have implemented disinfection processes in each of the rooms, between functions. We have thoroughly prepared for this new start “said Andrea Beltrán, Cinemark’s national marketing director at Caracol Noticias.

With the return to life of these movie theaters, Colombians will be able to enjoy premieres such as ‘The witches’, ‘Scooby’ and the musical of the Korean band BTS.

The film exhibition company was forced to close all of its multiplexes in the country, due to the mandatory isolation decreed by the National Government since last March 14.

Although these closures initially indicated that they would not last more than 15 days, eight months have already passed since the imposition of the restriction on theaters and the decision of Cine Colombia Faced with the crisis that the pandemic implied, it was not to open in the remainder of this 2020.

“I appreciate so many messages from our clients asking when we will open the Cine Colombia Multiplexes throughout the country. Due to the above and in order not to generate expectations, I inform you that we will not open the cinemas for the remainder of 2020, Falah published on November 9, through his Twitter account.

The company has overcome the effects of the pandemic with actions such as diversification of its portfolio of services. An example of this is the implementation of drive-ins such as Piedragrande in Cali and Unicentro in Bogotá. But they also implemented the food delivery service and the opening of the Cineco Plus streaming platform.

Cine Colombia drive-in movie at Unicentro, Bogotá (Photo: @MunirFalah)
Cine Colombia drive-in movie at Unicentro, Bogotá (Photo: @MunirFalah)

But the efforts were not enough, as the company was notoriously affected by the decline in revenue, before the pandemic they came from the public and that have been restricted by the isolation measures decreed by the health emergency.

Cine Colombia is the largest Colombian company in the market with a presence in 15 cities in the country and a total of 46 cinemas. Due to the pandemic, it also had to permanently close down the most modern movie theater in Latin America, located in the El Edén shopping center, in the southwest of Bogotá.

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