Apple Pal Inc. The four tech giants facing antitrust scrutiny seem the least sensitive, but there are signs that could change.
In a move that appeals to the growing objections among developers, Apple Paul wants to silence AAPL,
The iPhone maker, which runs on its digital platform, said in November that it would charge sellers of software up to 15% through its App Store from smaller developers starting next year. The commission rate applies to companies that do not generate more than 1 1 million in revenue from software platforms, including in-app purchases.
Apple’s waiver is explicitly encouraged by Epic Games’ anti-trust lawsuit, which is against Apple’s rules against the app store that allows developers to use Apple’s in-app payment system, which charges a 30% commission. In August Gust, the creator of the popular game “Fortnight” launched a payment system in its own app to stop what it called the monopolistic method of Apple Pal. (In June, the European Commission opened two competitive checks on App Pal, its App Store and Pay Pal Pay.)
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Publishers earning more than 1 million Stores in 2019 accounted for more than 90% of the App Store’s revenue, so lower commissions should only affect a very small portion of the revenue base, according to Evercore ISI analyst Amit Daryana.
“This move is positive in terms of optics because the program is specifically designed to support small businesses, which will make a good sound next time. [Apple Chief Executive] Tim Cook has been brought before Congress or in the courtroom. “Apple has maintained an outperforming rating with a target price of ર્મ 135 per share,” Daryani said in a November 18 note.
Companies will obviously fear the long reach of Apple Pal and others. In its S-1 filing on November 16, RBNB Inc. ABNB,
Warnings that Google or Apple should “use their own mobile operating operating systems or application distribution channels to favor their own or other preferred travel service ing fur, or impose policies that effectively continue to offer our full product offerings in those channels.” Will not allow, it may adversely affect the physical. Our ability to connect with hosts and guests accessing our platform through mobile apps or search. “
Apple Play has consistently rejected epic lawsuits and criticism from antitrust experts who abuse the App Store.
“The epic started the fire and poured gasoline on it, and now it is asking the court to come out and help with the emergency,” the APEC-37-page opponent said in a statement. “[E]However Epic has been able to do so instantly by adhering to the terms of an agreement that Apple has been managing its relationship with Pal for years. “
But Apple Pal is likely to face more lawsuits from companies that feel they have been treated unfairly by a valuable American company. On Thursday, the creator of Cydia, an app store for the iPhone, which complemented the app store in 2007, filed a lawsuit. It charges Apple Pal with anticompetitive media to almost destroy Cedia, so that Apple Pal will strengthen its monopoly on software distribution on Apple’s mobile operating operating system.
Before Cydia, email app developer Blix Inc. Filed an antitrust case in October 2019, claiming that Apple had explicitly copied the company’s app Bluemail feature and then immediately booted it from the App Store without warning. Apple has denied that the company is adamant.
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The Department of Justice and some state attorneys general are investigating Apple over its distrust concerns. For example, NGOs in Texas and other states are investigating Apple’s allegations that the company slowed down the performance of older phones as older batteries.
On the European front, on November 16, leading privacy activist Max Scrums claimed that Apple Play violated EU privacy laws in Germany and Spain by allowing users to track users for advertising purposes without their consent.
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