Apple announced today that it has added two new offerings to its global radio portfolio: a hit station and one for country music. A little confusing for fans of their existing and incredibly popular Beats 1 Apple also announced that the drive will be renamed to Apple Music 1. As with its annoying frustrating Apple TV and TV + branding, the devil sits in the details in terms of knowing what the hell Apple is referring to going forward.
Let me try to summarize this as clearly as possible: You can listen to the Apple 1 app on Apple Music, where you can sign up for Apple Music – which is actually Apple’s premium Siri-compatible version of Spotify. Apple did not provide much clarity on why this recovery is happening now and why it is doing badly HBO branding thing by giving multiple products and services only different iterations with the same name. However, if I had to guess, it might have something to do with uniformity over its offerings and taking advantage of every opportunity to fill Apple at every turn.
If ever there was a question that Apple wants you to know exactly who does all their services – which one grow in number apparently by day – there certainly is not with today’s outing. The popular music station that will have chart-toppers from the eighties through the early aughts is called Apple Music Hits. The new station for country music, I’m pretty confident you’re already gone, will be Apple Music Country.
Basically, Apple intentionally forces us to speak its name every time we refer to any service. No one will say they recently signed up for “music”, or they just bought a “TV”, because these terms are not described in such a way that they can refer to just about anything. We wear Apple Watches and subscribe to Apple Music and listen to Apple Music 1 and pay for Apple TV + which we watch with the Apple TV app on our physical Apple TV set-top boxes, all while watching Apple News (or Apple News +) read and play Apple Arcade and pay for everything with Apple Pay.
Apple, Apple, Apple. Call? Call! 🍏 🍏
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