Bernstein analyst Todd Juenger said Alphabet from Alphabet Inc.,
GOOG,
The decision to raise its YouTube TV price to $ 65 a month from $ 50 a month highlights the underrated pricing power that Netflix Inc. NFLX, the other streaming medium,
have. “The biggest investment thesis / concern / bear of investors on Netflix remains at the center of its ability to increase prices over time,” she wrote. “YouTube TV has just increased its monthly price by $ 15, more than Netflix’s full monthly cost. In other words, a US consumer can get a full year of Netflix for less than the 2-month price of YouTube TV.” He argued that Netflix should be able to increase monthly subscription prices by approximately $ 1 every two years “for the foreseeable future.” Regarding the price increase on YouTube, Juenger said the moment seems “surprising” given the high unemployment amid the pandemic and with virtually no live sports coverage. It has a top performance rating on Netflix stock with a target price of $ 504.
.
