On Thursday, the company said it was expanding its beta program for short-form video offering fur in the United States and in the next few weeks. Previously, it only tested the product in India. Globally, users have been able to view shorts, but have not been able to create them.
YouTube says its feature allows social media creators to “shoot short, compelling videos, nothing but their mobile phones.” It offers multiple clips to string together, add music, and use tickers and countdowns to record videos hands-free, which is currently available on ticket ok.
On Thursday, YouTube unveiled some new tools that it hopes will help differentiate it from the pack: users will sample audio dio from other short videos and “recreate it in your own creation.” Producers will also be able to add text to specific points in the video.
YouTube also plans to tap into its wider ecosystem by launching the ability to use audio dio from videos on the platform. “This means you can give your own creative spin to the content you like to watch on YouTube and help it find a new audience – even if it responds to your favorite jokes, the creator’s latest Trying your hand at the recipe, or re-implementing ridiculous skits, “the company said in a blog post. YouTube added that producers will be able to select others using their long-form videos. (On ticket ok, there is a common practice of making someone else’s video a “couple”. The videos appear together and users can recreate or respond to the original video).
Todd Sherman, product lead for YouTube Shorts, said the company was trying to “reduce the barriers to creation” and help the next generation of aspiring influencers find an audience. Creating a traditional YouTube video can be time consuming and expensive: Professional YouTubers always have expensive camera equipment, editing software and other tools to pop up their long-form videos.
“YouTube created it so that an entire pay generation of people using cameras and computer and video editing software could study their craft and build an audience,” Sherm told CNN Business. “It’s very similar to the story we’re doing once again with shorts, except now it’s all based on the phone and what you can do inside the phone.”
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