For its 10th anniversary, Chinese tech giant Xiaomi has gifted everyone with a TV that no one asked for. Xiaomi rolls out the Mi TV LUX OLED Transparent Edition, the first mass-produced transparent OLED television.
According to Xiaomi, the transparent TV will have an “ultra immersive viewing experience” that resembles “images floating in the air.” And it will not be cheap: The Mi TV LUX OLED Transparent Edition will go on sale in China on August 16 for 50,000 yuan (or $ 7,200).
The 55-inch set has a 120Hz refresh rate, 150000: 1 contrast ratio, DCI-P3 93% color spectrum support, an extra wide color spectrum, Dolby Atmos support and a response time of 1ms pixels.
During the launch event, CEO Lei Jun demonstrated how the new transparent TV works by putting his arm behind the screen to make it appear like a butterfly on his hand. When the TV is off, it appears to be a clear glass screen.
The Xiaomi model is not the first transparent OLED in the market. LG has the 55EW5F-A, which is primarily used as a signage. You’ve probably seen transparent screens used as futuristic-looking billboards in shopping malls. In fact, Xiaomi’s press release mentions the use of Mi TV LUX OLED Transparent Edition in galleries, museums, shopping malls, and theaters, such as the house.
Having a transparent TV in the house is more for the novelty factor. Even Xiaomi says its new set “is not a TV, but a piece of art.”
Xiaomi has not indicated when or when the Mi TV LUX OLED Transparent Edition will be available in the US or anywhere outside China. But we really want to test it.
