The Wall Street Journal plans to continue its partnership with Apple News, according to recent comments by the CEO of News Corp. Robert Thomson. This comes after the New York Times announced last month that it would abandon the Apple News platform over agreements with Apple.
As noted by the New York Post today, Thomson made these comments during the company’s recent quarter for revenue for profit. Thomson believes the Apple News + deal allows the Wall Street Journal to attract new categories of readers it hopes to move to a paid direct subscription over time:
“That Apple News partnership enables us to focus on that tier of content and bring in a significant new audience that we hope to graduate to a paid WSJ subscription over time. And it’s a really different audience. It is actually of late more women than men. For The Wall Street Journal itself, there are more men than women. ”
The Wall Street Journal has been one of the few major publications to participate in the Apple News + subscription service. This allows users to directly pay Apple for a collection of premium news sources and magazines for $ 10 per month. Other publications such as the Washington Post and New York Times have opposed Apple News +.
Mark Thompson, CEO of the New York Times, also noted in an interview last year that other papers should doubt Apple News + for two primary reasons: lost subscriber revenue and giving Apple too much power in the news industry.
Furthermore, the New York Times even went so far as to completely pull off the Apple News platform. The publication announced last month that it was leaving Apple News due to disagreements over how the service would be run, saying that Apple “did not give much in the way of direct relationships with readers and little control over the company.”
Apple News + has struggled to gain widespread acceptance since its launch last year. Recently, Apple tried to increase the value of the service by launching Apple News + Audio, which allows users to listen to audio versions of popular stories.
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