While Disney experts remain optimistic, it wouldn’t be a surprise if the studio moves Mulan, the first major event film after the exhibition’s COVID-19 closure, outside of its current date of July 24. There are too many bleak signs out there right now.
Despite the fact that the $ 200 million Niki Caro-directed film generated a high degree of marketing awareness earlier this year with a Super Bowl trailer crash that produced over 12 million views on social media, promotions Recent for the 1998 live-action remake The Disney musicals remain noticeably absent. Instead, Disney released a trailer for the 20th century Studios action film Matthew Vaughn. The king’s man over the weekend before its release on September 18. Hey?
UK distributors make 450 films available to exhibitors to help exhibitors return to theaters
More bad news: California, Texas and Florida set records for the number of new COVID-19 cases in one day, according to CNN. Nationwide, 34,720 new cases were reported Tuesday in the US. The third highest number of new cases reported in a day since the start of the pandemic, according to data from Johns Hopkins University. California Governor Gavin Newsom said the state saw 7,149 new COVID-19 infections, a jump of 2,000 in the past 24 hours.
“We cannot continue doing what we have done in the past few weeks,” Newsom said. He said some people had cabin fever and “some people just let their guard down.”
“I am not naive,” Newsom said. “People are mixing. We are spreading this virus. It is our behaviors that lead to these numbers. “
It also further contributes to doubting Mulan It is the fact that China, a major market for the film, has not yet reopened its movie theaters. While some sources have pointed out Disney’s strong relationships in the Middle Kingdom, and that Shanghai Disneyland and Hong Kong Disneyland have reopened, meaning that theaters can’t be far behind, the fact is that cinemas are not yet open in China, and there are no obvious signs of when they will be.
Another reason why Mulan could it move? Sources say that when Warner Bros moved out Beginning to July 31 from July 17, they automatically Mulan the event movie to start the summer season. “Disney doesn’t like that,” says an exhibition source. “What studio wants to be automatically put in that position?”
Yes Mulan stays on July 24, could enjoy a week of Imax theaters, but will have to give them up once Beginning opens with Warners tying Imax theaters for Beginning for at least three weeks, the next time Mulan could grab them in late August. Another source tells me that Mulan He never intended to have Imax theaters anyway. The more we advance the photos of the events in September, the more the restart of the school season awaits us.
More Complications for Disney Day: The Resort Workers Union Coalition, representing some 17,000 workers at Disney parks and resorts, has scheduled a protest for Saturday morning at Disneyland in Anaheim. The organization last week sent Newsom a letter urging her to stick a pin on the Disney park reboot.
so yes Mulan it moves, where does it go? Potentially until the end of the year at Christmas. Still a Mulan The move would be another blow to exhibitors who are trying to recover financially, this after Paramount’s recent decision to take SpongeBob Movie: Sponge on the Run in homes, and the Warners move Wonder Woman 1984 outside the summer season until the first weekend of October.
We should have a better idea at the end of the week about what MulanThe next theatrical move of 2020 is.