The development of Ford’s already very popular Bronco on body-on-frame began back in 2015, and previously unconventionally included the laser scan of VP of the 1966 mint condition Design Moray Callum. With the new parts taking shape based on these classic rules, the team with Program Chief Designer Paul Wraith, Design Manager Robert Gelardi and Bronco R Exterior Lead Daniel Kangas also did not use scaled clay models. Instead, they storyboarded, with the doodles and sketches going straight to the digital space and foam-core inducing. Five years later at the launch of the Bronco, Ford already offers more than 200 factory accessories with support for the two-door and four-door Broncos, as well as its crossover Bronco Sport.
Rumor has it that there is also an upcoming pick-up version, all built on the legacy of Ford’s favorite boxy truck from 1965, penned by Donald N. Frey and Paul G. Axelrad. Now, we have Frank Stephenson, designer of the original BMW X5 looking at what is easily the most exciting off-road car of 2020, and thus the least traditional Jeep Wrangler’s nightmare.
