A new positive trend is to light up Instagram feeds everywhere with the “women who support women” or “challenge accepted” craze, inspiring users to post black and white selfies to spread messages of female empowerment, friendship and trust.
Lots of stars like Kerry Washington, Khloe Kardashian, Cindy Crawford, Ayesha Curry, Reese Witherspoon, Eva Longoria, Gabrielle Union, Halle Berry, Jessica Alba and Demi Lovato have jumped on the bandwagon in recent days to promote brotherhood and solidarity , tagging friends to continue the campaign by sharing their own photo.
A host of stars, including Kerry Washington and Khloe Kardashian, jumped on the bandwagon in recent days to promote brotherhood and solidarity with the new trend.
(Kerry Washington / Instagram, Khloe Kardashian / Instagram)
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“I am so grateful to all of the inspiring women in my life who constantly encourage each other and encourage each other,” Curry wrote Sunday, thanking Vanessa Bryant for the nomination.
“Thank you to all the magical women in my life for endless love and support. May we all continue to enlighten each other, ”Witherspoon posted Monday, adding the hashtags #ChallengeAccepted and #WomenSupportingWomen. “This is what brotherhood is all about.”
Additionally, The Cut quoted an Instagram spokesperson who explained that hashtags are “meant to celebrate strength, spread love, and remind all women that supporting each other is everything.”
As of Tuesday morning, more than 7 million posts have been shared on the photo sharing platform with the hashtag #WomenSupportingWomen, while more than 4 million posts have been linked to the hashtag #ChallengeAccepted. Over 1 million images have also been uploaded with the related #BlackAndWhiteChallenge hashtag.
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“The trend continues to rebound with the use of the hashtag on Instagram that doubled in the last day alone,” an Instagram spokeswoman told The New York Times on Monday. “According to the posts, we see that the majority of participants post notes related to strength and support for their communities.”
According to the Times, a similar trend emerged a few years ago, when black-and-white photos with the same #ChallengeAccepted tag were released to promote cancer awareness.
More recently, the Instagram representative said that Brazilian journalist Ana Paula Padrão appears to have started the current “challenge accepted” trend on July 17.
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Some speculate that the trend gained momentum when Rep. Alexandria Occasio Cortez spoke out against Rep. Ted Yoho’s “dehumanizing” comments to her on the floor of the House last week.
