© Frito-Lay / PRNewswire
The line will come in three flavors, with both box and direct versions available. Frito-Lay / PRNewswire
- Cheetos launches its own mac-and-cheese line, in both box and single cup offerings.
- The mac and cheese will be available today at Walmart and online, with more retailers getting the product in 2021.
- Visit the Business Insider website for more stories.
Cheetos comes into the mac-and-cheese business.
The cheesy favorite will be released in both a box and one cup format, with the same three flavors available in your favorite snack; Flamin ‘Hot, Cheesy Jalapeño, and Bold & Cheesy.
Both the portions and single cup portions can be found at Walmart and online starting Saturday, with the company suggesting that retailers price nearly at just under a dollar.
“Over the years, we’ve seen incredible culinary creativity from our Cheetos fans, taking our product and using it as a real ingredient in recipes – or in restaurants, or now more than ever, at home,” said Frito-Lay North America CMO Rachel Ferdinando in a press release. “Cheetos Mac ‘n Cheese lends that culinary inspiration to deliver a mischievous mashup of an ordinary fan favorite.”
The coronavirus pandemic has led retailers to experiment with new offerings, as consumers buy food habits for customers as more mouths become inside food. Sales of dry food including grain and oatmeal, for example, are leading General Mills to increase production partnerships. Spam sales are also skyrocketing, and mayonnaise consumption is on the rise. Like Cheetos, other brands are also adding a new way of consuming their products – Jelly Belly recently launched a sparkling waterline in some of its most popular flavors. Meanwhile, grocery stores, including meat and eggs, are seeing their price increase up to 10%.
Cheetos’ new mac-and-cheese line will continue to roll out at other retailers in 2021.
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