The cost price of the Xiaomi Mi 11 is the same as that of the iPhone 12, with more than twice the difference in the retail price. [+ рендер Xiaomi Mi 11 Pro]

Introduced this week in China, the Xiaomi Mi 11 smartphone, the first Android flagship in the Snapdragon 888 SoC, costs the same to make as the Apple iPhone 12. That is, $ 373. The corresponding evaluation was recently announced by the partner of the investment department of Xiaomi Industry Investment and well-known analyst Pan Jiutang.

Prices for Xiaomi Mi 11 in China start at 3,999 yuan (17,350 hryvnia) for the version with 8 GB of RAM and 128 GB of flash memory, while the iPhone 12 (4/64 GB) starts at 6,299 yuan (27,455 hryvnia) . That is, with the same cost price, the price difference between the current flagships Xiaomi and Apple is more than double. And in In principle, this is not surprising: the margin of Apple devices is one of the highest (if not the highest) among manufacturers of consumer electronics, while Xiaomi’s business model assumes a minimal margin in hardware ( the company wins mainly in services and advertising).

Do I need to remind you once again that we are talking about the net cost of the components? Such estimates do not take into account R&D, software development, distribution, and sales costs, so there is no talk of a full cost price here.

The world premiere of Xiaomi Mi 11 is expected later this month, then European and Ukrainian prices for Xiaomi’s new flagship will be announced. By the way, in Ukraine, retail prices for iPhone 12 start at 24,938 UAH.

Today, versions of the previous Xiaomi Mi 11 Pro model in blue and silver body colors appeared on the network. They show a different rear panel layout – the huge main camera unit in the left corner is designed a bit differently and occupies a much larger area compared to Xiaomi Mi 11. The Xiaomi Mi 11 Pro is expected to have a camera more advanced main with support for 120x zoom and support for ultra-fast loading. with a power of more than 100 watts.