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Durov will launch his own advertising platform on Telegram. Photo: facebook.com/durov
The Russian programmer, creator of the social network VKontakte Pavel Durov spoke about the development of the Telegram messenger, of which he is also the founder. He announced changes to the job of this messenger next year.
Durov intends to introduce paid services, in addition, he will launch his own platform to place ads on Telegram, and will also allow Telegram channels to earn money through this platform.
He wrote about this on his Telegram account on Wednesday, December 23.
He said Telegram is approaching the 500 million active user mark and has long been paying the company’s bills with personal savings. However, at the current rate of growth of the courier, the corresponding expenses are needed.
He explained how Telegram will continue to develop at various points.
“1. We are not going to sell the company, as the founders of WhatsApp did. Telegram is necessary for the world as an independent project that respects the rights of users and provides a high-quality service. Telegram must continue to serve as a model for a technology company striving for excellence and integrity Our predecessors show that this is not possible within a large corporation.
2. Telegram will last a long time. We started developing Telegram more than 8 years ago, initially as a product for our personal use. We have come a long way since then. Telegram has pushed the limits of what is possible in various aspects of communication: encryption, functionality, simplicity, design, speed. But this is only the beginning. We can, and must, contribute much more to the world.
3. To comply with points 1 and 2, Telegram will begin to monetize from next year. In doing so, we will remain true to our values and guarantees that we gave in the past. Thanks to the scale achieved, we will be able to monetize Telegram in a discreet way: most users will hardly notice any major changes.
4. All current Telegram services will remain free. In addition to these, we will offer additional features for business teams and users with advanced needs. Some of these new features will be resource intensive and will pay off as a result. Regular users will always use Telegram for free.
5. All Telegram messaging services will remain ad-free. We believe that advertising in personal and group chats is unacceptable. Communication between people should not be interrupted by advertising.
6. In addition to messaging, Telegram has a social media component. Telegram’s massive public channels, based on the principle of one-to-many transmission, can reach millions of subscribers and have little in common with traditional messaging. In many countries, channel owners make money by displaying ads to their subscribers, sometimes through third-party ad platforms. The ads they run look like normal messages and are often intrusive. In this sense, we will offer our own advertising platform for channels, which will provide users with comfort and privacy, and will allow us to cover the costs of servers and traffic.
7. The monetization of Telegram should benefit not only us, but the entire community. For example, if popular public channels are monetized through an advertising platform, the owners of these channels will receive free traffic in proportion to their reach. Or if, in addition to the current free stickers, there are paid stickers with improved functions, the sticker artists will also receive a share of the revenue. We want Telegram’s content creators and entrepreneurs to prosper, enriching all of our users by improving the quality of service, “Durov said in a message.
The news about changes in the work of the popular messenger was commented on by the Politica del País telegram channel.
Telegram founder Pavel Durov announced groundbreaking changes to the job of this messenger next year.
So you intend to introduce paid services (judging by the context of the message, they will be destined for telegram channels).
In addition, it will launch its
a platform to place ads on Telegram, and will also allow telegram channels to earn money through this platform.
That is, Telegram is becoming the third medium after Internet sites and YouTube, where publishers can legally, and not by placing “jeans”, make money with advertising.
At the same time, telegram channels may have to pay for some services. But there are still few details here. More detailed explanations are worth waiting for, “says the message.
We previously wrote that comments on channel posts appeared on Telegram, where previously it was only possible to read the author’s posts.
They also said that Telegram has registered a domain that a news aggregator can work on. The company began thinking about its launch in the summer of 2019.
