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Ming-Chi Kuo, an analyst at TF International Securities, known for his accurate predictions about new Apple products, is convinced that the base model with a 6.1-inch screen will be the most popular of the iPhone 12 lineup.
Apple will launch its second fall release “Hi, Speed” tonight for the next-generation iPhone. A total of four new iPhone models are expected: the 5.4-inch iPhone 12 Mini, 6.1-inch iPhone 12, 6.1-inch iPhone 12 Pro, and 6.7-inch iPhone 12 Pro Max. The expected starting price of the iPhone 12 Mini is $ 699, the iPhone 12 is $ 799, the iPhone 12 Pro is $ 999, and the iPhone 12 Pro Max is $ 1099. Everyone will get the flat edge design of the latest iPad. Pro and iPad Air, improved performance (5G, OLED Super Retina XDR displays with Ceramic Shield protection and 5nm SoC A14) and new functionality.
According to the analyst’s forecast, the base model with a 6.1-inch screen will be the most popular in the iPhone 12 line. That is, the iPhone 11 as the most popular smartphone will not be replaced by the more affordable and compact iPhone 12 Mini with a 5.4-inch screen, and the base iPhone 12 with a 6.1-inch screen. In the sales structure of the iPhone 12 line, the share of the base model with a 6.1-inch screen will be 40-45%, predicts the analyst. That is, broadly speaking, every second new iPhone 12 buyer will choose the 6.1-inch model. By the way, in the 1-3 quarters of 2020, iPhone 11 accounted for about 70-75% of total iPhone 11 series shipments. The 5.4-inch iPhone 12 Mini will account for 20-25% of all shipments of Apple’s new series of smartphones. , and the iPhone 12 Pro and Pro Max will receive between 15% and 20% each, the analyst said.
Min-Chi Kuo points out that the entry-level iPhone 12 offers the right screen size and starting price, two factors that will help it become a top seller. According to Kuo, Apple has placed orders for the launch of 80-85 million iPhone 12 smartphones by the end of the year, which exceeds the order volume of the iPhone 11 last year (75 million). At the same time, the analyst stipulates that due to the late start, actual sales of the iPhone 12 in the fourth quarter of 2020 are likely to be lower than those of the iPhone 11 in the same period last year.
Source: myfixguide
