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French fashion designer Pierre Cardin died at the age of 98.
This morning, December 29, Pierre Cardin passed away at the American Hospital in Paris. This was reported by the French agency AFP. He was the son of Italian immigrants who founded a world-famous company in France, Pierre Cardin.
The causes of Pierre Cardin’s death are not reported.
Pierre Cardin moved to France in the mid-1940s. He began his career in fashion as a theater artist. One of his first brilliant robots was the costumes for Jean Cocteau’s film Beauty and the Beast with Jean Mare in the title role. From 1947 he worked in the Christian Dior studio, collaborated with the famous Elsa Schiaparelli. In 1950 he founded his own fashion house.
Pierre Cardin’s works stood out for their avant-garde design: he preferred abstract and geometric shapes. In addition, the fashion designer was a true innovator in the world of fashion. He became one of the pioneers of the unisex style, arriving in the late 1950s, showed the first collection of men’s clothing on the catwalk, became one of the first designers to pay attention to denim, created collections for children and youth.
Furthermore, Pierre Cardin was one of the first designers to turn fashion work into a lucrative business. He filed patents for more than 500 inventions, including colored socks, high boots, mini sarafans, skinny pants with buttons, etc. He became the first couturier to start selling clothes and perfumes at more affordable prices, expanding his circle of consumers.