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The Director General of Soccer, Alexander Denisov, on the Bombardir Youtube channel shared his opinion on the Shakhtar club television channel.
“It’s nice that the club has created its own resource. Shakhtar generates a lot of content, a lot of events for content. It needs to be packaged and placed somewhere. They definitely need a resource except YouTube or social media. Shakhtar is more than all teams UPL implements some ideas in projects like Shakhtar Social.
This is built by including the accumulation of a loyal audience, an increase in the club’s army of fans. Club TV is the right strategic step to post content there and gain audience.
Club TV worldwide is designed for merchandising, increasing T-shirt sales in Asia and the East. Shakhtar must move somewhere there in time. For the world, don’t stop in Ukraine. The club has such ambitions, this is the right step.
Soccer channels are businesses, these are channels about different European and world tournaments, about different clubs. The news consists of a foreign block, Ukrainian news, First League, etc. Everything I would like to do for the Shakhtar football club cannot be on the channel.
We are from the SCM ecosystem, because anyone who wants to criticize can say that it is for one thing, I do not want to hear anything.
Television is organic, every word in every second. The claims were also made by Palkin: they didn’t light up that way, they didn’t show it that way. This is a normal story. There is no such thing that everyone likes, some kind of plot, program.
But the 12 UPL clubs can say the same about us, there are none satisfied, although at some point they all thanked us for some show, broadcast, plot.
We have a sole owner of Shakhtar and the canal. Fortunately, he never interferes with the work of the channel. This person is so correct that he will never cross any line, a line.
We can argue with Sergei Palkin, but he is also a very correct person who never gets into emotions, “said Denisov.
