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Today’s smartphones are increasingly difficult to distinguish. Therefore, the South Korean company LG Electronics is “challenging” and begins to develop a new series of products, which will focus on special design and “tactile” elegance. The first device that illustrates this new philosophy is the incoming LG VELVET with its exclusive Raindrop camera and its symmetrical and smooth form factor that is pleasing to the eye and pleasant to the touch.
LG VELVET will be the first device to implement the company’s new branding strategy for its mobile devices. The company moves away from letters and numbers in favor of familiar and expressive names that will help the consumer understand the essence of the device best suited to their personality and the ever-changing trends. The name “velvet” is intended to evoke images of brilliant softness and premium softness, two key features of the new phone.
“Our new brand reflects current trends to address the unique personal tastes and emotions of a person with a strong focus on design. This is a more intuitive approach that we are sure will find the customer’s response and help us create a more distinctive brand identity. “
Chang Ma, Senior Vice President
product strategy
Partner News
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