Ubisoft will maintain its same pricing strategy for its next-generation games coming this fall, Ubisoft CEO Yves Guillemot said during a profit call on Wednesday. Video games released during the Xbox Series X and PlayStation 5 launch windows will remain $ 59.99, at least for now.
This is in contrast to a statement made by NBA 2K21 Publisher 2K Games said its next-gen basketball game would cost $ 69.99, while the Xbox One, PlayStation 4, Windows PC, Nintendo Switch, and Google Stadia versions will remain $ 59.99. 2K Games said that Xbox Series X and PlayStation 5 players it will not Get a free next-gen update, as other intergenerational game publishers are offering.
Video games of the current generation have largely cost $ 59.99 for 15 years, since 2005, when Xbox 360 launched. Standard prices did not increase when PlayStation 4 and Xbox One launched in 2013. 2K Games’ announcement of its increase The $ 10 mark, for many, marked a price increase across the industry. His statement was the first in next-generation pricing, and Ubisoft’s announcement means that there is clearly no consensus among publishers regarding pricing, at least not yet. Ubisoft’s wording during the call leaves room for a price increase at some point in the future: the statement specified that its “Christmas releases” would remain $ 59.99, with no planned increase at this time.
It is entirely possible that Ubisoft will increase the prices of next generation games. During the call, Guillemot was careful in his writing that the focus of this price was on games released this holiday season. The publisher plans to release Watch Dogs: Legion and Assassin’s Creed Valhalla later this year on current and next-generation platforms.
Third-party game publishers generally set their own updates and are free to decide whether or not to include intergenerational updates for free. However, many publishers promise that: CD Projekt Red will offer one for Cyberpunk 2077, Crystal Dynamics for Marvel avengersand Electronic Arts for two sports titles, Madden NFL 21 and FIFA 21. Microsoft also has a system for this with its Smart Delivery feature. However, neither Sony nor Microsoft have announced the price of their first-party games, and it is clear that there is no standard yet.
We have contacted Ubisoft for more information.
