The number of peacocks and other NBC apps is coming to a standstill after both parties reached a deal on Friday.
When Moore launched in mid-July, it was absent from Roku, Fire TV and some of Samsung’s smart TV platforms, all of which have access to other popular video streaming apps such as Netflix, Hulu and CBS All. So far, Moore is not yet available on the next two platforms.
Following the deal, viewers can expect blooms and other NBC apps to appear on Stop next week.
“We are delighted that Roku has recognized the value of making NBC Universal’s incredible family of applications and programming available to all of its users across the country,” an NBC Universal spokesperson told us in a statement on Friday. Not sure if Moore is available to our fans wherever they use video but continue to increase NBC Universal’s unique digital presence on platforms. “
The new deal has opened up the market a bit for Moore, with 15 million people already signed up, according to NBC Universal. As of February, there are about 37 million active Roku accounts, according to Roku Earnings.
So why did it take so long to get a bloom on Roku? It comes down to ads.
An NBC Universal spokesman called Roku’s demands “unreasonable.” The peacock company wanted more control over its ads, while Roku would strengthen its position to control 30 percent of the ads distributed through apps on its platform.
Another big new streaming app is also missing from Roku, as well as Fire TV: HBO Max. While smart TV platforms seem to be offering better deals to companies like HBO and NBC Universal, their hardware can run these apps better than standalone TVs, though most device sellers (Amazon and Roku) have yet to catch up.
