Trump campaign cancels ad purchase to review messaging strategy: report

The Trump campaign has halted its digital advertising efforts to “review” its strategy, a campaign official told NBC News.

The campaign official pointed to recent changes in staff as a reason to stop buying ads, according to NBC.

“With the change in leadership in the campaign, a review and fine-tuning of the campaign strategy is understandable. We will return to the air shortly, exposing even more vigorously Joe BidenJoe BidenTrump campaign cancels ad purchase to overhaul messaging strategy: Nunes report refuses to respond if it received information from Ukraine lawmaker intended to harm Biden poll: ‘Generation Z’ plurality of voters says who see more Trump political announcements than Biden MORE like a puppet of the radical left, “said the campaign official.

Former Trump campaign manager Brad ParscaleBradley (Brad) James ParscaleMORE it was demoted earlier this month, with deputy campaign manager Bill Steipen taking his place.

The campaign spent virtually nothing in the past two days on radio and television commercials, and has yet to book advertising for most of August, according to NBC. The media outlet analyzed data from Advertising Analytics, a Virginia-based media intelligence firm.

The decision comes when the campaign has also stopped ad purchases in Michigan, a key state the president won. Hillary clintonHillary Diane Rodham Clinton Trump Campaign Cancels Buying Ads to Review Messaging Strategy: Survey Report: The plurality of ‘Generation Z’ voters say they see more political ads for Trump than for Biden. (D) in 2016. However, the campaign still has a large amount of advertising coverage in the state that was already purchased for the month of September.

“The Trump Campaign and the RNC have made unprecedented financial investments in Michigan already this cycle and thanks to their efforts, the Michigan Republican Party has built the most robust and sophisticated ground operation the state has ever seen,” Laura Cox, president Michigan’s Republican Party told The Hill.

“We are confident that the President’s great commitment to Michigan will lead to victory in the Great Lakes state in November, just as it did in 2016,” said Cox.

The president currently follows former vice president Joe Biden (D) in most national polls and in many key states, including Michigan.