In one of the more unexpected bits of PS5 marketing we’ve seen so far, rapper Travis Scott has released a brief promotional video where he looks very happy with his upcoming-upcoming PlayStation.
The video kicks in with the appearance of the “key people working on different aspects” of the PS5, eventually showing Scott kicking the bed with the PS5 Dual Sense in his hand. The face he created when the PS5 booted is what I imagine we would all be like on launch day. Check out:
https://www.youtube.com/watch?v=oEkjgwiq0QM
In a accompanying PlayStation blog, marketing head Eric Lample details the origins and strategy behind Sony’s collaboration with Travis Scott, called “Strategic Creative Partnership.” According to Lampel, Scott’s innovative, boundary-pushing style lives well with the PlayStation brand, and it may just work out that Scott is also a huge PlayStation fan. Likewise, we have some “innovative products” waiting for the PlayStation and Scott’s Cactus Jack brand.
“I’m really looking forward to demonstrating everything Cactus Jack has done with Sony and the PlayStation team,” Scott said of his partnership with Sony. “Most importantly, I’m excited to see how PlayStation fans and families react, and I’m looking forward to playing some games with each game very soon!
Curiously, Snoop Dogg announced today that it has shipped the Xbox Series X Fridge from Micro .ft. The Instagram post has since been deleted, but it looks like two rappers could be involved in a partnership with Sony and Micro .ft.
Take a look at our own breakdown PS5 vs Xbox Series X. Before both consoles launch next month.
