Travis Scott is on a mission to put his name on as much as he can. Reese’s Puffs, Nerf Guns, Air Jordans, Fortnite, key chains, water bottles, most types of clothing – nothing is safe. The Houston rapper is a king of capitalism and his thirst to show his image in a growing number of products knows no bounds. Scott’s most recent product drop is even more punctual than usual.
For $ 12, you can get a Cactus Jack hand sanitizer made from 72% alcohol (with a hint of agave scent). The labeling promises that the disinfectant “kills 99% of germs … La Flame burns the other 1%”, which seems like a scientific statement Scott cannot hope to endorse. A face mask will cost one again $ 25. But for high rollers, there’s the Cactus Jack SafeTouch, a plastic gadget with an “antimicrobial powder-coated exterior” meant to grab things, which sells for $ 30. Right now , it is not apparent what makes Scott’s hand sanitizer or personalized face masks different from the cheaper options available at your local stores, other than the fact that he introduces his brand. Similarly, it is not clear if this merchandise is purely a profit move or if there will be donations to any charity or cause great support during this pandemic.
Travis Scott is not the first musician or even a millionaire to use COVID-19 to his advantage, and he will not be the last. Expecting the incredibly rich not to act incredibly rich is nonsense. As Scott puts his name on anything and everything, maybe he can drop some Cactus Jack branded gas masks, picket signs, and night vision goggles for the class revolution. At least he will buy her some goodwill.
