Toferkey, which has been selling its mock turkey roast since 1995, saw a 22% jump in holiday orders from retailers ahead of Thanksgiving this year. Spike’s biggest annual increase in the number of holiday roasts sold since 2015. Made from gluten and tofu in wheat grain flour and filled with wild rice stuffing, that entry is sold on its own or with plant-based gravy and dairy-free cheesecake.
In its decades-long history, Tofarkey has seen spikes in its sales for a variety of reasons. In 2006, the company saw a big boom, for example, when mainstream retailers began roasting Tofarkey.
This year’s jump isn’t driven by the addition of any major stores, according to the company. Instead, it is facing high demand from its retail partners. Tofarkey said demand is so high that if this could happen it would produce more roast this year, but production by employees is limited.
According to data from the Plant-Based Food Association, Trade Group and Spin, which keeps track of nature, mid-March saw sales of plant-based foods rise by over 0% per year, while some U.S. The regions went into lockdown due to the epidemic. Food sales.
Sales of Tofarkey’s vegan ham around Easter increased dramatically by 600% year-over-year in the wake of the Pantheon loading, Tofarkey CEO and President James Athos said.
“It was very shocking,” he said.
Pan Thos said that apart from just buying panic, the epidemic would have increased interest in the product from home cooks.
Competitors from Tofurki have also increased sales this year.
Field Roast, which makes plant-based meat and holiday roasts, saw a 28.6% increase in retail sales of its plant-based sausages. In the last six months compared to the same period in the year 2019. The brand still doesn’t have data on how its holiday roast is performing compared to last year, but it also expects to see sales growth.
“Going into the holidays, we’re watching [a] “A big increase in orders,” said Dan Curtin, president of Greenleaf Foods, who owns Field Roast, noting that this year’s Field Roast holiday roast is in trend because it’s the right size for a small gathering. “It will give people more options,” he said. “You don’t have to be a plant-based food consumer just to try the product. You can use it as a side dish.”
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