We know that you may have heard rumors circulating around the internet ether, and perhaps even seen images on social media and wondered if they were retouched with Photoshop. Well, readers, we want you to hear it: French’s and Oskar Blues have collaborated on French mustard beer, a new limited release available to order online at CraftShack beginning August 1. The image you see above is a legitimate press photo provided to Food to go (along with almost any other news outlet across the country). We hope you understand that while we share this information with you, it does not mean that we endorse it. We are here for you if you have questions or want to talk more about this sport.
According to a press release, in addition to being brewed with real mustard, “French’s Mustard Beer is infused with lime, lemon, tangerine and passion fruit to create an acidic and refreshing blend for the bright and bold zipper of Classic Yellow Mustard: perfect for summer barbecues in the backyard. ” The French marketing team was obviously emboldened by the successful series of ice mustard cream; If this concept bothers you, then you won’t be thrilled to know that I was also embraced with enthusiasm by Oscar Mayer, who later published hot dog sandwiches and mustard ice cream. But we are not talking about that Oscar; 2020 is about Oskar who can woo the crowd over 21 years old. Oskar Blues, meanwhile, knows how to get a little tricky, tossing out beers like “Death By King Cake” to the greater delight of the internet.
So there you have it. In a few days, you could be drinking a beer brewed with 150 pounds of Classic Yellow. What you choose to do with this information is up to you.
Correction: An earlier version of this article wrongly claimed that French had collaborated with Oscar Mayer on last year’s hot dog ice cream sandwiches. We’ve updated the text to reflect that remarkably, mustard ice cream is apparently such a popular idea that multiple unrelated innovations debuted in this space last summer.
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