TikTok has signed an agreement with Prince’s estate to bring the deceased artist’s “complete catalog” to their application, starting today. Price protected his work for a long time, extracting music from most streaming services before his death. But his status began returning albums to services like Spotify in 2017. TikTok is the “first short-form video app” to gain access to his entire discography, a very specific but remarkable superlative, given how popular the format has become. of history. the last years.
The agreement means that TikTok users will be able to dance, joke or vibrate with Prince’s songs in their videos. The relatively young TikTok user base isn’t necessarily going to cheer on this announcement, but the company and the state hope it will help introduce Prince’s music to a new generation of fans.
TikTok has helped boost the popularity of all song genres, so it is quite possible that the correct song snippet will make more people familiar with Prince’s work. One of the mechanics that makes TikTok so much fun is that you can tap the title of a song that is playing to see other popular videos that used the music, and by doing so, you will end up listening to the same part of a song again and again. .
It’s also worth noting that, like other songs on TikTok, you don’t have access to all of these tracks, only 15-second snippets, which have already been selected for you. Prince’s heritage has also launched an official TikTok account, which so far includes music video clips and a television interview.
One of TikTok’s biggest difficulties has been making great music deals now that its app has exploded in popularity. The company has signed short-term license agreements with major music labels, according to BillboardBut long-term deals still seem a long way off, as the labels wait to see how TikTok impacts their business. In May, TikTok hired Disney Plus leader Kevin Mayer as its new CEO. Mayer is known for doing great business, like acquiring Marvel, which was probably a factor in bringing him on board.
