In a statement Thursday, the video application said the new program aims to “help ambitious creators looking for opportunities to foster a livelihood through its innovative content.” TikTok said the fund will start distributing cash later this year and it is one of the few ways that users can earn money from the app. Previously, users could monetize their accounts only through live streams or through brand partnerships.
Eligible users must be 18 years of age or older, live in the United States, and post videos “consistently” that meet the TikTok guidelines. Applications to enter the program start next month, but it is unclear how many users will accept TikTok or how much money a creator will receive.
A company spokesperson did not specify how the money would be disbursed, but said the $ 200 million is just the starting amount for the fund, which aims to help the new app stay competitive and retain top talent.
TikTok has taken other steps to distance itself from China. It recently hired an American CEO and confirmed that its parent company is considering corporate restructuring, including the establishment of a headquarters for video application outside of China.
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