The Nike Company Store
Drake brings his companion on a shopping spree in a closing Nike Company Store – the mythical outpost on campus that is only available to Nike employees, guests and visitors where everything is at a significant discount. From personal experience: it would probably to look like Drake bought too much stuff, but it’s literally impossible to leave with anything less than that.
The Design Suit
Together with Lil Durk, Drake poses for photos in an oversized, cream-colored suit (and marble-gray background) that looks strangely familiar. The LeBron joke from around 2003 reminds us how far the King has come in fashion – and also, perhaps, that the comeback of the Big Draft Suits is too long.
The wet boxer
Drake drops to the bottom of a pool to save a few laps – a reference to a legendary 1961 photo of Muhammad Ali. (And, maybe, the training montage in Creed 2 who borrows the technique.)
VO2 Maxed Out
Drake spends part of the video in Nike’s elite sports science lab. He is connected to the type of breathing apparatus that measures various cardiovascular outputs – and acts as a kind of symbol of success. If you rock one of these on video, you are actually an elite athlete. Whether you’re more of a runner, a Lance Armstrong, or a 50 Cent is up to you.
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Towards the end, the music cuts out to expose Drake, tear-eyed and alone, wearing a pretty sick heart-quilted pink Nike bomber jacket. Are the fruits of a possible future collapsing? Something exclusive Drake hasn’t plagued yet? However, it is a safe judgment that Certified lover boy will bring an answer.
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