They say that the only thing is constant change, and at the moment, the pandemic forces the entire restaurant sector to condense various long term strategies in a period of a few months. Taco Bell – that’s through prime decade-set his tactics about the upcoming Franchise Wars– has officially announced its plans for survival and prosperity in the new order of the restaurant: smaller stores, more drive-thrus, and a greater dependence on mobile ordering.
MarketWatch reports that the company plans to launch a new concept in the first quarter of 2021: Taco Bell Go Mobile. The restaurants will be smaller, with footprints that have about 50% the square footage of the existing one we all have white and love. These locations sil ek have two drive-through routes to serve customers with the Taco Bell app, like offer pick-up and ‘bellhops’ to customers to help customers order via tablets. Some of these features have been already recorded in some of Taco Bell’s existing restaurants, and since early 2020, the average drive time is reduced by 15 seconds by latency. That number may not seem exciting, but if you consider that more than 70% was Taco Bell’s pre-coronavirus company done at the drive-through window, the cumulative effect of those 15 seconds means that each Taco Bell restaurant could potentially have a hundred servicesds, if not thousands, additional customers every day. That will be a very big deal in the future, though all restaurants are Taco Bell.
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