The sign was labeled as “Suggested Women’s Size Chart” and placed different sizes and weights associated with clothing sizes. Each size includes the adjectives used to describe it: the smaller size was “skinny” and the medium size was “beautiful”, while the larger size was “rotten” or “terrible” and the XXL size was “extremely terrible”.
There was a sizing guide for women between the ages of 18 and 35, depending on the size.
CNN Business has not independently verified the photos and it is not clear which stores have the disputed resizing chart. However, RT-Mart on Thursday apologized “deeply” for the incident in a statement posted on its Weibo account.
After the incident, RT-Mart conducted a thorough inspection of all RT-Mart stores, the company said. “After investigation, it was confirmed that a similar incident has occurred in one store, and headquarters has requested the store to quickly remove all signs.”
The controversy has led to widespread criticism of sexuality in Chinese society, especially around the pressure on women to look the other way.
In a speech to the United Nations last month, Chinese President Xi Jinping called for greater gender equality, and a government spokesman repeatedly said “women held half the sky” to highlight China’s commitment when asked about the issue. Week.
A Weibo user said the existence of the sign was a condemnation of the widespread discrimination against women within the company.
The commenter said, “Unless a staff member was inquiring about this, it would be impossible to put it down.” Another said that anyone who wrote that older women were “rotten” had a “rotten mind.”
China Women’s News, run by the All China Women’s Federation affiliated to the Communist Party, said Its Official Weibo that chart “disgusting.”
“Don’t lose respect for attracting attention. Advertising and marketing should reflect corporate values and cultural image. A responsible company should not run marketing this way. Learn a lesson!” Said the group.
– CNN’s Beijing bureau contributed to this report.
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