In preparation for developing the new Ghost, Rolls-Royce learned that customers who would normally buy this model did not want the attractive symbol of prosperity.
“We’ve found that these clients are showing significant attitudes toward luxury items that celebrate reduction and restraint – not screaming, but babbling,” Rolls-Royce CEO Torsten M leller said in a letter to consumers and the media. .
Rolls-Royce designers called this new thinking “post-opulence.” That seems like a problem for Rolls Royce. His car is, after all, a very rich, beautiful display of wealth.
More than 17-feet tall and costing more than ,000 300,000, the Ghost is still huge and expensive by the general standard. But it blends better along the way than Rolls Royce’s tall and beautiful Phantom sedan.
With the new Ghost, designers and engineers gave Car cleaner exterior and simple interior with fewer distractions Such as embroidery, quilt stitches or logos. Outside and inside, Ghost typically exhibits a kind of simplicity associated with companies like Scandinavian Design and Sweden’s Volvo.
Still a little flash, though. The grill is lit gently at night. Inside, a section of the dashboard in front of the passenger glows with “stars”, around the glowing word ghost. When the effect is off, the panel simply appears black. The effect mimics Rolls-Royce’s famous “Starlight” headliner which also gleams with scattered specs of light.
Outside, the body is welded together so that, except where the door or other is open, it appears to be made of a single piece of metal. Inside, extra large sheets of leather (carefully inspected for imperfections) are used to reduce stitches.
The sound of silence
Designers and engineers want to keep the new Ghost cool and quiet. But Rolls Royce engineers realized they were initially quieting the car from the inside. According to the British, the occupiers found almost total silence unsettling maker tomaker, because the lack of noise does not match the movement of the car.
Sound engineers put 220 pounds of sound insulating material in the car, including window glass and tires. They also looked at things like windshield wipers and air vents that eliminated even small noises that might not be consciously recognizable.
The result was a strange and unnatural almost total silence. This caused other noises as well – other than someone else’s breathing or the pants moving against the leather seats – stand up more.
All that was needed was a comfortable background sound. So the sound engineers worked to “synchronize” the various sounds in the car so that they would constantly engage in soft whispers. Seat frames, for example, resonate naturally with the main body of the car so dampers were added to accommodate it without completely removing the noise. Furthermore, a vent was added to the trunk, allowing some of the throbbing bass notes created there to be released, while again, not getting rid of it completely.
Behind the thin steering wheel
According to Rost Royce, Ghost is a car owners report that they prefer to drive themselves rather than drive. While Rolls Royce is not a car craving Offer Excitement – never a sport mode button, for example – they can still be very pleasant to drive, providing a sense of ease and control. Rolls Royce steering wheels, for example, have narrow rims that do not grip tightly, but do not invite the soft touch of a finger.
According to the Gh toe manufacturer, Ghost provides the best experience of its kind. The turbocharged V12 engine is housed behind the front wheels, which helps balance 50/50 weight on the front and rear wheels according to the car, according to the company. The Ghost has all-wheel-drive, as well as four-wheel steering. (The front wheels also rotate slightly when the rear wheels also rotate.)
While Rolls Royce is a subsidiary of BMW Germany, the latest pay generation of Rolls Royce models, including this one, are built on this original engineering design that is unique to the brand. Versions of Ghost’s aluminum structure have been shared by the new Phantom and Cullinan SUV.
In Ghost, the camera looks the way forward in search of surface changes and imperfections so that the suspension can be ready to respond to them. The car’s automatic transmission uses GPS and map data to select the right gears for the next hills and turns.
Ghost also has doors that can be closed by opening a button at the inside or outside of the car. Previously, doors could only be closed in this way, which was the least supportive because Rolls Royce’s trademark back doors were at the back, while elegant, closing from the inside can be annoying. Even if the door closes manually, the still operation is gently aided by power.
Of course, the Ghost also has other features common to modern luxury cars, such as radar-based cruise control and a camera view that allows the driver to see the car from above.
Prices for the new Ghost are expected to be the same as the current model, starting at around 300 300,000. Will usually Climb on About $ 400,000 with options. The first new ghosts will start reaching customers later this year and early next year.
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