The prices of Apple iPhone 12, Pro and Max are tipped, a 5G premium over iPhone 11


While 2020 began with the new iPhone SE, Apple is widely expected to release no less than five new iPhones this year, which means we’re still on the hook for four more devices to arrive in the fall.

All members of the fall crop will be equipped with OLED displays and 5nm Apple A14 processors, and will have 5G modem versions. The most interesting, will be, needless to say, the 5.4 “iPhone 12.
This would be a brand new form factor for Apple, sitting right between the 4.7 “iPhone SE, and the 6.1” iPhone 12 models, but will offer powerful hardware in a package that is not much larger than the SE. How much should it cost? Well, the chain analysts of TrendForce thinks they have the answer.

The Apple iPhone 12 5G models would be more expensive, skip the charger and earphones even more

According to her, the tag Apple iPhone 12 Pro Max can reach $ 1199, here is a full list of their expected prices for iPhone 12 5G 2020 models:

  • Apple iPhone 12 Price: $ 699- $ 749
  • Apple iPhone 12 Max Price: $ 799- $ 849
  • Apple iPhone 12 Pro: $ 1049 – $ 1099
  • Apple iPhone 12 Pro Max: $ 1149 – $ 1199
As you can see, although higher than what Apple is currently charging for the iPhone 11 models, there is nothing surprising in these suggested prices of iPhone 12, except perhaps the fact that Apple could start from less than $ 700 at the low end of the 5G 2020 iPhone spectrum.
One way to expand iPhone sales to pre-virus levels would be to introduce more OLED iPhones in the mid-range price range of around $ 750, which is exactly what the 5.4 “iPhone 12 is expected to achieve .

The way to lower their price would be by lowering partial prices, and the display is one of the main costs for components. Since panelists rarely lower their prices, especially in the oligopoly of the OLED market, another solution would be to eliminate the need for additional touch layers and reduce the panel price by 20%, say UBI analysts.

It’s apparently possible to do this on the 5.4 “iPhone 12, and harder to reach with the 6” and above OLED panel phones with touch add-ons, which may explain the lower starting price point that TrendForce analysts suggest.

Another way to explain it is that the analysts also confirm that there will be no charger or wired earbuds in the box, just as we have heard before. Still, a $ 700 5.4-inch in a very compact, “all-screen” body might just be the ticket for Apple, especially if the 5G connection is under the small hood.