The Apple The iPhone 12 isn’t here yet, but the outlook is already mostly positive. Samsung, which currently leads the 5G smartphone category by most estimates, is expected to Glide to third position in H2 2020 after the launch of the first 5G-enabled iPhones. China, in particular, will be a representative to assess global leadership. The Chinese market is quite competitive and therefore as a new The DigiTimes report notes that price will be a determining factor for the success of the iPhone 12 in the second half of the year.
Apple is a little late for the party. The first wave of 5G-ready phones came in 2019 and they were high-end devices with chubby prices. That’s no longer the case, thanks in part to chip makers Qualcomm and MediaTek that have released 5G-capable midrange SoCs that have made affordable 5G phones possible. Therefore, it will be interesting to see how Apple values the iPhone 12 to increase sales.
IPhone 12 starting price may not be as low as previously predicted
The Chinese government is interested in stimulating the domestic market by encouraging the growth of the 5G industry. Local gamers will try to break the market with each other by launching more entry-level 5G phones and this could be a threat to the iPhone 12.
So while the iPhone 12 will probably do well in the US, its success in other markets, particularly China, will largely depend on price.
