Two years have been good for the Nintendo Switch. According to Nintendo, the gaming tablet has been the best-selling console in the US for 23 months. And according to NPD Group data, moving 735,926 units of both switches and switch lights in the US, October was its best time so far. The company says it is up 136 percent from last year. As of today, the switch is a U.S. Has sold 22.5 million units, and last week Nintendo announced that it has sold more than 68 million units globally. “We are excited about our pace,” says Nintendo of sales and marketing of American SVPs.
Chavez puts the company’s big October down to two main factors. A stock has a good supply; This year in particular, it was always hard not to find a switch on store shelves. The combination of this epidemic and breakout success has only led to increased demand Animal Crossing: New Horizons. “Certainly the Kovid epidemic has made home more opportunities, more play time at home,” he says. Edge. “We’ve seen unprecedented demand for the Nintendo Switch throughout the year.”
There is another reason Animal crossingThemed switch introduced earlier this year. “It returned to the market around October 4 and many people were excited to get their hands on it as soon as possible,” says Chavez. “And we will continue to give it enough throughout the holiday and in 2021.”
Like last year, Nintendo says a large part of its growth is consistently adopted by women and families. “Women playing Nintendo Switch this year, more kids and teens playing Nintendo Switch, as well as parents, are a big part of our growth,” says Chavez. Regarding what hardware people are buying, he added, “We’re still seeing a strong ની 299 choice for the flagship system.”
The timing of the announcement is particularly interesting as both the PlayStation 5 and two new Xbox consoles were also launched from Microsoft this week. With the ever-important holiday season approaching, competition will naturally increase, which could stop Nintendo’s 23-month streak. Nintendo has some big releases to buy its holiday – including Mario Kart Live: Home Circuit And next Hyrol Warriors: Age of Disaster – But the company also believes that it does not have to be in direct competition with Sony and Micro .ft.
“It’s always exciting when new consoles enter the video game market. It’s great to see the PS5 and Xbox series S and X coming to market,” says Chavez. “But we think the Nintendo Switch is a fundamentally different place.” Occupies and is truly a unique proposition for shoppers and players. “
