The New York Times (NYSE: NYT) announced today that it is breaking its association with Apple (NASDAQ: AAPL) News and will no longer supply items to the company. Starting Monday, stories from Times It will no longer appear in the curated feed of the Apple News app, making it the highest-profile editorial partner to leave Apple.
the Times He has recently focused on adding new subscribers to his lists and feels that the current partnership with Apple does not give the company a way to connect directly with readers or foster relationships that could eventually lead to future subscribers. By concentrating their efforts on directing the audience directly to their website and mobile app, the Times He hopes it will result in payments to clients that will help “fund quality journalism.”
Image source: Apple.
In the first quarter, the Times added 587,000 new net digital subscribers, a quarterly record, bringing its total digital subscriber base to more than 5 million. Both digitally and in print, it rose to more than 6 million.
“Apple News does not align with our strategy to fund quality journalism by building direct relationships with paying readers,” Times said the spokesman. “We believe that quality publishers should be fairly compensated for the costly proposal to create and provide valuable independent journalism platforms.”
Apple News has approximately 125 million monthly readers. A 30% cut is required for any subscription that originated from your app, greatly affecting the publisher’s take.
In a statement, Apple responded, saying that The New York Times “He only offered Apple News a few stories a day,” so the move would not result in a noticeable change for Apple News readers.
