Beijing – Apple today will open the all-new Apple Sanlitun, the next version of the first Apple store in China. Located next to the previous location in the Taikoo Li open plaza in Sanlitun, the new store is twice as big as the original and introduces several new features for Apple in China. It is also opening with the same comprehensive health and safety procedures currently in place at all Apple Store locations for employees and visitors, including a mask, temperature controls, and social distancing requirement before entering and inside the store.
The new store features many of Apple’s latest retail design updates, including a forum, viewing gallery, and boardroom. The Forum will be the future home of Today at Apple, where the store will host some of Beijing’s best artists, musicians, and creatives who will showcase and teach their process. The viewing gallery, located within the grand upper level, offers an impressive vantage point for the lively outdoor plaza. Local businesses and entrepreneurs can get personal advice and guidance from the Apple team in the store’s dedicated boardroom. With more than double the space of the previous store dedicated to service and support, customers will have ample space to meet a Genius or experience Today at Apple.
