The Masters ‘pass’ the fan experience with IBM’s Watson


IBM has launched a new partnership aimed at bringing golf fans closer to the Masters tournament this year – although no fans will be present.

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IBM is the official sponsor of the highly respected event of golf and is moving to fill the remaining fan non-site fan by coronavirus epidemic. Noah Psyken, vice president of the company’s Sports and Entertainment Partnership, told Fox Business that the master group will introduce a feature called My Group, which uses the company’s popular artificial intelligence technology, Watson.

Well-known Watson Golf supporters will be allowed to create customized “feature groups” of professional golfers participating in more than 90 tournaments. In addition, users can access the video of each shot by those players in real-time near tournaments through Master Through.

“Golf fans are looking for something they can do, and with the help of AI technology we can customize and personalize the viewing experience for fans,” Psyken said.

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IBM’s Watson 2020 Masters will generate a fictional “excitement score” using its AI and machine learning capabilities to identify. The technology will use about 20,000 individual video clips of shots of players captured during last year’s tournament as a baseline.

“These excitement ranking models will be used this year to automatically determine which live shots, similar situations to previous videos, are presented to viewers as highlights in their‘ My Group ’channel,” Sike added.

Fans will have access to data that includes tracking statistics such as shot length and will offer a variety of model deals that will provide personalized and important content from popular players and top artists to “My Group” users, “Sack said.

In addition, this information will be used for Masters application and editorial content on Masters.com.

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Psyche noted that the goal of the partnership is that we “continue to evolve fan and player experiences by bringing data-driven insights into the games we know and love, and innovative technologies such as AI and Cloud.”

“From our coach advisory technology that we launched at the US Open last year, to our work with the ESPN Fantasy Football’s app, we’ve been able to continue to revolutionize how we watch, consume and engage in sports. We are taking advantage of the power of our IBM cloud, “said Psyche.

2020 Masters Thursday, Nov. Will depart on the 12th and run until Sunday, November 15th.

The tournament is traditionally held during the second week of April at the Augusta National Golf Club in Augusta, Georgia. Just weeks before the annual Tina Awakening, August Gusta National Golf Club president Fred Ridley issued a statement saying “the tournament will be postponed due to the ever-increasing risks associated with widespread coronavirus COVID-19.”

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