However, what they had not expected was that Trump identified almost everyone involved in the Lincoln Project by name: Kellyanne Conway, the “upset loser of a husband, Moonface” Conway, “Mad” Rick Wilson, “LOSERS” that they had consulted for “loser” candidates.
For Galen, it was a sign that Project Lincoln, the first phase, at least, was working.
“It is not just angering Donald Trump. Anyone could do that, “Galen said in an interview, though he admitted” minimal enjoyment “as being the subject of the midnight tweet storm.” It is, to what effect? Like, why are you doing it? And the The point is to get him out of his game and out of his game, strategically and tactically, so that Biden and Joe Biden’s campaign can have the freedom of movement and the green air to do the things they need to do. “
In recent months, the Lincoln Project: a PAC with not much financing, when it comes to PACs, has successfully established itself as a squatter in Trump’s mental space, thanks to several factors: each of which has hundreds of thousands of followers on social media, quickly cuts ads responding to current events and a focus on buying airtime wherever Trump is most likely to be receiving cable news that day, whether it’s on the DC market or on his golf courses across the country. And every time Trump freaks out, or every time the media covers his frenzy, the Lincoln Project gets an untold amount of earned media and millions of online visits to boot.
But although the PAC successfully caught Trump’s attention: The Daily Beast reported The campaign spent $ 400,000 on ads in the DC market in part to make Trump feel less threatened by the Project Lincoln ads. Critics of Trump fear the ads, as curtailed and effective as they are, do not actually work to “prosecute the case” against his re-election, as the group promised to do in December.
“I love to see his things. Your recent announcement is my pinned tweet, “said Robert Wolf, a top Democratic donor who said he is considering donating to the group.” All Democrats love to see what they’re doing, but I’m still not sure if they’re preaching to the choir. or if they’re pushing Republicans away from Trump to Biden. Either way, it’s still a net positive result. ”
When the Lincoln Project, or “the LP,” as co-founder Rick Wilson, a veteran Republican ad maker, called it out in December 2019, the group included a troll box of social media experts Never Trumpers with campaign experience. . several of them have yet to be known. The team promised that it would prosecute the case against Trump, explaining to voters why a rising stock market (pre-coronavirus) was not enough to reelect the president. However, the group’s first round of ads, removed during Trump’s impeachment, was lost in the process, racking up hundreds of thousands of visits at best.
With the pandemic, however, Trump has brought the case against himself, Galen argued. From his first layoffs from the growing outbreak to his suggestion that injecting “disinfectant” into the lungs could help fight the coronavirus, and his absolute insistence that he wanted to delay testing to suppress the number of COVID-19 cases, the President has generated its own copy of attack ad.
“We already had an established plan that was to process it, process it, process it,” Galen said. “The difference is that he became a much weaker defendant, alone, because of his own shortcomings.”
