The LG Rollable phone unveiled at CES is really real, came out in 2021

This is part of the story C.E.S., Where our editors will bring you the latest news and the hottest gadgets of the full virtual CES 2021.

Tease his LG Rollable smartphone On it CES 2021 The press conference is not just for the show. According to people familiar with LG’s plans, the Korean company will release the phone later this year.

A brief glimpse of the phone was the second teal of the rollable, with a display that stretches upwards to create a larger, more tablet-like screen. Probably, the bottom of the phone, when it is in landscape mode, has a mechanism that flutters and flutters the display, just like that. Rollable OLED television Work – but on a small scale.

The LG Rollabel only shows an increase in press conference conferences in two videos and officials on stage did not mention the device. It was speculated that it was just a concept device, not ready for prime time. TCL later showed up on Monday Two concepts for a rollball phone, Including a large 17-inch tablet that breaks from both ends, like a treasure map, but it seems to be far from the actual product.

Not so for the LG Rollable. This will be the first device to hit the phone market, marking the second step in the evolution of phone design in addition to the foldable phones that have come out in the last two years. After pushing the same metal box box design after many years, the phone industry is again eager to experiment with different shapes and concepts to spark some excitement.

After years of smart phones, LG has shown a new interest in playing with different concepts. Last fall, the company started LG Wing, In which two screens are stacked together, in which the top can be rotated in a horizontal position. CNET editor Lin La said that after finding the fantastic design, it seemed useful for multitasking and video capture.

Once a big player in the top tier smartphone makers, LG’s reputation, especially with flagship phones, has been successful because big players like Samsung and Huawei have left it behind. Smaller companies like OnePlus are capable of generating more buzz, so LG needs something to increase the excitement on its mobile lineup.

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LG gives a pick in the rollable phone at CES 2021

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LG has also followed in the footsteps of big rival Samsung, which has cemented itself in the foldable category with the Z family of its smartphones. Last year, it started Galaxy Z Flip And GalaxyZ fold 2.

For once, LG could take a foothold in the competition.