That is the message of Mattel and his new team from the Barbie 2020 campaign.
Four diverse dolls hope to expose the girls to public leadership roles by showing them a full political campaign team: the candidate, the campaign manager, the fundraiser, and the voter.
“Since 1959, Barbie has championed girls and encouraged them to be leaders, whether in the classroom, the community, or someday, across the country,” said Lisa McKnight, senior vice president and global head of Barbie & Dolls at Mattel, in a press release.
The Barbie brand first had a doll that was making a presidential career in 1992. This particular doll set also highlights different ethnicities, including a black candidate.
“With less than a third of the elected leaders in the US who are women, and black women being even less represented in these positions, we designed the Barbie Campaign Team with a diverse set of dolls to show all girls who can raise their voices, “McKnight said.
The set went on sale for $ 39.99 on July 28.
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