Last callLast Call is The Takeout’s online watering hole where you can chat, share recipes and use the comment section as an open thread. This is what we have been reading / seeing / hearing in the office today.The news of French mustard beer earlier today I have Food to go The staff thinks of all the other dual-brand mashup products floating in our inboxes on any given day, and if these are products that anyone anywhere has actually ordered. For example, maybe you enjoy a nice cup of hot coffee in the morning along with a nice bowl of cold cereal with milk. If so, you can assume that you like the taste of each of these things, each delicious in its own way. It does no It means you necessarily want the flavors, textures, and temperatures of these breakfast products to combine in a godless marketing union. But there are people betting strongly on the possibility that you can, and for that reason, now we have this:
Post and Dunkin ‘have teamed up to create two new cereals inspired by Dunkin’ coffee drinks, Caramel Macchiato and Mocha Latte, and although we have a source that has already tried this cereal and can attest to the fact that its taste has not It looks like coffee at all, there is still a lot about marketing this product that works. If I see these things in the cereal aisle, it will certainly catch my eye with its striking and familiar colors and typography. (Check one for built-in brand recognition.) Each box also features plenty of fluffy whipped cream, the funniest part of any Dunkin ‘drink. And this cereal even contains a little caffeine – about a tenth of a cup of coffee, according to a press release. Now, however, I wonder if the breakfast scientists of the future could design a cereal that is Really a dead bell for brewed coffee, with enough caffeine so you don’t have to pair your cereal with a cup. Efficiency sounds attractive, at least.
But maybe you are not a cereal person. Maybe you’d rather sink your teeth into softer, denser forms of sugar for breakfast? If you live near West Village in New York, just head over to The Donut Project this weekend to snag a super-limited edition HI- (CHEW) Watermelon Sugar donut — a donut with “infused caramel shell frosting with HI-CHEW ™ Watermelon, which assembles chewy texture HI-CHEW ™ fans love it and unveils a realistic fruit flavor with a slight puckering effect, “according to a press release.
Once again, nothing but respect for The Donut Project for undertaking what definitely looks like a project: bringing together the essence of ultra-chewy chewy sweets and pillow-soft fried cakes into a whole that remains appetizing. But even if it succeeds, surely we can all agree that not a single person requested it? Can’t think of a thousand flavors of donuts that you would rather try first? Or is it only by stoking our sense of surprise that these brands can wait to get us off our couches and head to the nearest location to see what this fuss is all about? Like Jelly Belly Buttered Popcorn, the best snack innovations could be developing flavors beyond the limits of what we can reasonably imagine, prompting us to open our minds and bite into them. It’s what our parents did when we were kids, I guess.
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