Tesla has unveiled its true Model 3 and Model X wrapped in purple as part of a massive new video game marketing campaign with Tencent in China.
We reported last week that Tesla partnered with Tencent to include Tesla vehicles in “Game of Peace,” the Chinese version of the popular mobile game PUBG.
Both Tesla and Tencent, which is a major shareholder of Tesla, have launched a massive marketing campaign around the inclusion of Tesla vehicles in the game.
They released video game images from Tesla’s big box drop shipping and a real big box appeared in real life at a shopping mall in Shanghai, mixing video games and reality.
Now Tesla has unveiled what was in the box, and it’s a Tesla Model 3 with a special purple wrap:
Model 3 with the special purple “Peace Game” wrap is also on display at some other Tesla stores in China.
Also, the automaker brought in a Model X with a similar wrap at the Chengdu Auto Show (photos via Jay in Shanghai):
Both Model X and Model 3 are now in the game and can be used by Game of Peace players. Here are some gameplay images:
While there is no news that Tesla actually offers the purple wrap as an option, Game of Peace players can get the skin of the car for a limited time as part of the marketing campaign.
Tesla has been more active in its marketing effort in China since the launch of the Model 3 made in China and the increased availability now in the country.
Earlier this year, we reported on Tesla using a popular online influencer on a mass broadcast to drive Model 3 driving tests in the country.
In the last quarter, Tesla delivered around 30,000 vehicles in China, representing around a third of Tesla’s global deliveries in the second quarter and an impressive 23% of the country’s electric vehicle market.
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