Tesla does not want to let the global pandemic slow it down further, and is aiming for all-time record deliveries this quarter, according to sources familiar with the matter.
During the second quarter, Tesla was badly hit by the pandemic, like most other automakers.
Its main factory was closed for more than a month, and many of its retail operations were affected by restrictions in place to try to slow down.
In addition to that, the financial situation caused many people to reconsider a large purchase as a vehicle.
Still, Tesla performed relatively well, with deliveries declining just 5% compared to last year, while most other automakers saw 30% or more drops in deliveries.
Now reaching the third quarter, Tesla is pushing for a new all-time record in deliveries despite the pandemic still having a strong impact in many markets.
Electrek learned that Tesla informed its staff that the target for this quarter is a new historical delivery record.
Tesla’s last all-time delivery record was in the fourth quarter of 2019 when Tesla delivered 112,000 vehicles.
Production at Gigafactory Shanghai has increased significantly since Q4 2019, which will help Tesla achieve its goal on the production side along with increased Model Y production at the Fremont factory, which should be up and running. for most of the quarter, albeit a short factory. Closing updates could occur later this month.
On the demand side, Tesla has made several moves that should increase demand this quarter to match increased production capacity.
In May, Tesla slashed the price of the Model 3, which remains the automaker’s best-selling vehicle, and now starts at just $ 38,000 in the U.S.
Additionally, Tesla recently slashed the price of the base Model Y, and last weekend the automaker introduced a lease option on the new electric SUV.
Both moves should facilitate Tesla Model Y sales.
The taking of Electrek
While the auto industry as a whole appears to be recovering quite well, Tesla is seeking not only to recover, but to return to growth as well.
Considering that Tesla achieved 90,000 deliveries in the second quarter, I believe that exceeding 112,000 deliveries should be possible despite the pressure of the global pandemic.
Personally, I think 130,000 deliveries can be achieved in the third quarter, but it’s a bit early to take a good look at the quarter.
We will keep you updated as best we can as we did last quarter.
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