Ted Lasso on Apple TV + Fails to Top, Cheerful


Ted Lasso (Jason Sudeikis) is a man who knows he has fallen over and accepts the position anyway.
Photo: Apple TV +

There are a few metrics you can use to gauge success Ted Lasso, the new comedy Apple TV + about an American football coach who is hired to become a coach in the English football Premier League. There is at least one ridiculous metric that is also incredibly flattering Ted Lasso: TV shows based on advertising campaigns.

The character Ted Lasso emerged as a marketing gimmick for NBC Sports, who wanted to promote some American interest in their new coverage of the Premier League. In 2013 and 2014, Jason Sudeikis played Lasso in a four-minute commercial, which included some jokes that survived until the eventual Ted Lasso pilot. (His team will play hard through all four quarters, Lasso announces, before being informed that football games will take place in two halves.) If you judge Ted Lasso on its relative success as a TV adaptation of an advertisement, a category most infamous also including a short-lived TV version of the Geico Cavemen, then Ted Lasso slag wild.