LOS ANGELES, CALIFORNIA – NOVEMBER 24: Taylor Swift performs on stage during 2019 American music … [+]
Taylor Swift’s Folklore It got off to a massive start indeed (and predictably) on Friday, breaking broadcast records and ushering in the 2020 album’s grand debut by a wide margin.
The pop star’s eighth studio album began with approximately 80 million global Spotify streams. That’s the album’s biggest debut for a female artist in Spotify’s history, beating Ariana Grande Thanks U, Next, which leaned in with 70.2 million streams in 2019. It is also the biggest streaming debut of 2020, beating Juice WRLD Legends never die, who racked up 73 million plays on his first day just two weeks ago.
Approximately 44 million FolkloreSpotify broadcasts on the first day came from the United States, according to HITS Daily Double. That’s a sizable hit on Swift’s latest album, Lover, which had 29 million broadcasts in the United States on its first day. Folklore It had the top 16 spots on the US Spotify chart, with “The 1” ranking first with 4.175 million streams, the biggest US debut for any song by a female artist in history.
Swift also claimed eight of the top 10 slot machines on Spotify’s global chart, where “Cardigan” ruled the chicken coop with 7.742 million streams, the highest single-day play count for any song released this year. (The Weeknd still claims the highest total single-day streams of 2020 with “Blinding Lights,” which was released as a single in November and posted 8.453 million streams with the release of After hours March 20.) Swift is no stranger to oversized Spotify debuts; the top singles from their last two albums, Lover“ME!” and Reputation“Look what you made me do,” it debuted with more than 7.9 million global broadcasts in 2019 and 2017, respectively.
As expected, Folklore It is also on its way to debut the biggest album of 2020. HITS Daily Double sets its first week run at more than 650,000 album-equivalent units, of which 450,000 are pure sales. That projection will surely increase in the coming days, but it is already well above Juice WRLD. Legends never die, which currently has the biggest debut of the year with 497,000 units.
Folklore is ready to win the biggest debut from Swift himself Lover, which bowed to 867,000 units last August. It would be the singer’s seventh consecutive number 1 album on the Billboard 200. The first screenings have Folklore in the end LoverIt debuted by a substantial margin, but it’s worth noting that Swift’s latest album has no physical issues currently on the shelves, which is where it historically earns the bulk of its sales. (She partially made up for it by selling a whopping 16 deluxe physical editions, eight CDs and eight vinyls, and a variety of product packages on her website.)
Instead of the physical editions in the store, Folklore could beat LoverDebut of the first week of streaming 175,000 equivalent streaming albums of 226 million streams. It could even rival Thanks U, NextThe first week of transmission of 228,000 units of 307 million transmissions. Whichever way you cut it, Folklore He has a gigantic start, reaffirming Swift’s status as arguably the greatest living pop artist.
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