Taylor Swift just keeps going with the surprises.
Just a few weeks after her eighth studio album was suddenly announced and released folklore, the star packed a bundle of signed CDs and shipped them to indie record stores across the country.
“Yesterday I received an email from our Universal rep that we were one of the stores that has been selected to receive 30 autographed Taylor Swift CDs,” said Angie Roloff, owner of Strictly Discs in Madison, Wisconsin, Billboard. “We were not allowed to talk about it until the CDs were in hand, and then we could socialize about it so people could find and find us. And the other requirement was that it just had to be local customers, and not just sending them to people outside our immediate area. That’s been Taylor Swift’s frenzy these days, which was actually pretty fun. “
Roloff indicated that at the time of the press, the signed CDs “for hours” were gone, and after the placement around 11 o’clock, “all 30 were gone by about 11:40. You realize just how popular she is when you watch something like that. “
“I got messages on Instagram, ‘Your phone is busy.’ And it’s like, ‘Yeah, cause I think there’s probably 100 people trying to call us right now,’ ‘she went on, sharing that many customers call to place an order over the phone, and came then to grab the CD on the sidewalk.
A number of lucky fans who managed to copy one of the signed discs took to social media to share photos in excitement. See below.
