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Political Center / Zhan Yirui Report
Since it closed on the 12th, “Zhong Tian News Channel” announced that it will officially transfer to YouTube to continue broadcasting. Because it is no longer restricted by traditional television, the overall style has changed a lot. The presenters have switched to a relaxed way and interacted with the audience to create a fever. At 8 a.m. on the 15th, the number of people who have clicked has reached 2.16 million. In this regard, the commissioner (Chen Zhihan), who is also a specially analyzed internet celebrity, can the current Zhongtian really survive by live broadcast? .
▲ The curator will broadcast live on the 14th, focusing on Zhongtian’s analysis and opinions. (Photo / Obtained from YouTube curator)
Today, there are 1.02 million curators. He mentioned Zhongtian in the live broadcast on the 14th. He said that users who watch TV still have basic discs, such as the elderly and old people who do not understand science and technology. If more than 500 vote for Han Yu From the perspective of 10,000 votes and one-tenth of pure TV users, there are at least 500,000 pure TV users. The curator believes that most current viewers “hate DPP” and “Zhongtian supporters” will watch them intensely, but if. According to current Donate (Donation) volume and viewing volume, unfortunately it may be difficult to increase 3 or 4 employees in a row.
The curator explained that in the current mechanism and process of internal struggle, not all the money is earned by the live broadcaster, but the YouTube platform will first extract 40%, and the remaining 60% will have to be deducted from taxes on 35% according to US tax rate Live broadcaster can remove, “You pay 100 yuan to the curator. After you catch me, there may be only 50 yuan left and the tax deduction.”
▲ Zhongtian’s host’s style has changed a lot, sparking heated discussions. (Photo / Obtained from Zhongtian News YouTube)
Then the curator compares another celebrity Internet channel, “Anti-Bone Boy.” Currently, Anti-Bone has 1.52 million. Although not as good as Zhongtian’s over 2 million subscriptions, based on uploaded videos, some of Zhongtian’s videos are over 100,000 views. However, there are some videos that are longer than 6 hours and have less than 100,000 views, but almost all Anti-Bone Boys movies have more than 100,000 views, which equates to a victory over Zhongtian. “So they (Anti- Bone Boys) Not everything is won. “
The curator said bluntly that there is no way to make money on YouTube from page views alone. What’s more, I heard that there are more than 500 employees in Zhongtian. Compared to the only 10 Bone Boy employees, there are still fewer visits. The curator noted: If Zhongtian is to operate normally, at least 1 million page views per day and at least 2 million amounts in the bucket per day, so that it can receive a large number of jobs to earn money and support the employees.
The curator finally stated that his “conversion rate” must be better than Zhongtian’s. For example, some positive internet celebrity siblings don’t need a lot of people to watch, but there are more “Godparents.” As long as 100 people watch online, there will be 10. If one person keeps spending money, they can get a high conversion rate, just like their current situation. The term “godfather” is understood to refer to people who are willing to pay the live broadcaster as a reward. Most are men. The small amount is a few Taiwanese dollars and the large amount can reach tens of thousands of yuan.
▲ The curator believes that all page views, click-through rates, etc. Zhongtian’s are still inferior to Anti-Bone Boy. (Photo / Flip from Facebook Reflexive Bone Boy)
▲ The video is from YouTube, forgive me if it is deleted.
