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The reputation of the world champion collapsed due to an online article!
Pingtung “Fuwan Chocolate” won the gold medal in the World Chocolate Competition, known as the “Oscar Award in the Chocolate Industry” this year, and launched co-branded products by well-known brands such as laurels. Unexpectedly, Fuwan CEO Xu Huaren’s father was an intern who sexually assaulted five years ago. After his father filed a lawsuit, Xu Huaren scolded the victim’s chaotic private life. On November 15, netizens “checked” and suddenly exposed him, and he started a “refusal to buy sex chocolate.” 」. After three weeks of public opinion, Laurel fired the first shot yesterday (seventh), announcing the suspension of production of Fuwan’s co-branded Glutinous Chocolate Rice Balls, which overshadowed Fuwan’s hard-earned reputation.
In the early years, Fuwan Chocolate Manor was not as good as expected due to the development of catering and accommodation. In the past ten years, it has developed creative boutique chocolates and successively won many gold and silver medals from the chocolate world, which is why Xu and his sons focused on chocolate. In addition to product development and chocolate bean export, Fuwan Chocolate Manor, which has established the “golden” brand and reputation, has also launched co-branded donuts, ice cream, beer, toast and glutinous rice balls with the main national brands. The reputation of the brand is in heaven.
However, on November 15, some netizens launched a boycott of Fuwan Chocolate on the “Dcard” online forum. He recounted the incidents of sexual assault by Xu’s father and the incidents of Xu Huaren berating the victim’s private life, and then listed cooperation with Fuwan. The brand calls on everyone to “refuse to buy sex chocolate.”
The article said that “the news about sexual harassment in the past seems to have been forgotten, so I will review it for everyone.” He also posted earlier news reports that carried the bullying images of Xu’s father, emphasizing that the monitor screen of the video was truly disgusting.
It turned out that in January 2015, Xu’s father hugged the restaurant intern three times at his own leisure farm restaurant. The intern was charged with sexual harassment. He was guilty at the first trial in March 2016; Although Xu’s father filed an appeal, all The case was still in June of the same year, and the second instance was sentenced to 6 months in prison and awarded the Yike fine. In addition, the entire case also received a civil compensation of 150,000 yuan.
And after Xu Huaren was sued by his father, he posted on his personal Facebook that the interns and the media were bitches, the student bitch of poor character and lack of pocket money in her private life, and the media bitch. bloodthirsty … 」, He was also accused of damaging reputation by an intern, and was finally sentenced to 40 days in detention and a civil compensation of 60,000 yuan.
The author noted: “If your father made a mistake and then apologized, Fuwan wouldn’t feel so bad overall, but Xu Huaren’s follow-up processing was really bad. Is this our award-winning brand of chocolate? Taiwan still has a lot to offer. I decided to avoid Fuwan’s co-branded products and the brand of chocolate that everyone supports. “
This article about the boycott of Fuwan Chocolate has received comments from netizens, attracting more than 8,000 people to like, 300 comments and even some comments have more than 3,000 people. Netizens criticized: “Thanks to the original po for reminding everyone that I only remembered that the chocolate was awarded, and I almost bought it”, “Thank you for telling me, I originally wanted to buy Poti co-branded chocolate”, “Push! buy it.For beer, looking at the information, I really don’t think I bought it.
After Laurel announced yesterday that it would cease production of the glutinous chocolate rice balls in cooperation with Fuwan, netizens called for victory and asked to continue boycotting until Fuwan could not mix in Taiwan. But for this, “Apple News” called Xu Huaren and Fuwan stores, but no one responded until the deadline, and their response is temporarily unknown. (Reported by Chen Hongming / Pingtung)
Press time 0137